On the present time, IFPI, the group representing recorded music worldwide, released Taking part with Song 2021, a entire deliver that explores the strategies that folks hear to, search and dispute with music across the field. In step with analyze performed by IFPI across 21 of the field’s main music markets, including Canada, the deliver is a world snapshot of music engagement in 2021. 

Engagement with streaming – particularly subscription audio streaming – continues to develop and is doubtlessly the most well-liked originate of music consumption across the field. More than three-quarters of participants (78%) said they hear to music through licensed audio streaming products and services (subscription and advert-supported). Globally, there was sturdy order (51%) in time spent listening to music on subscription audio streaming products and services, reinforcing the sturdy enchantment of streaming to music fans. Audio streaming products and services (paid and free units) made up the largest piece of music listening for consumers in Canada and across the globe.

This quick order in streaming engagement is evident in Canada’s music market. Final week, Song Canada was proud to unusual a panel on Canadian Song Information in 2021, as piece of Canadian Song Week’s Virtual Voices Sequence. The panel highlighted that Canada’s music market is reaching a new indispensable milestone. Canadians will soon circulation 2 billion songs in a single week – a benchmark that reflects how noteworthy all of us esteem and tag music. The truth that these streams all come from licensed products and services reaffirms that there is a sturdy market for recorded music in Canada where creators are paid when their music is played. This quick order within the streaming market is a Canadian success fable. Checklist companies’ ongoing work and investments in artists, skills, infrastructure and workers maintain laid the foundations for the success within the digital market presently time. 

IFPI’s Taking part With Song ogle paints a rich and numerous deliver of the music engagement panorama presently time. Song plays an indispensable position on quick originate video platforms esteem TikTok, where 68% of the time respondents spent on these apps fascinating music-dependent videos comparable to lip syncing and dance challenges.  The deliver also highlights music’s long standing relationship with gaming. 31% of avid gamers maintain attended a virtual concert on platforms esteem Fortnite, Roblox, or Minecraft.

The elephantine Taking part with Song 2021 deliver is now out there on IFPI’s net put of abode. An accompanying infographic illustrating key takeaways from the deliver is also out there right here.

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