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Kakao Inks Main Partnership with Columbia Files with Initial Focal level on Ok-Pop Lady Team IVE

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Kakao major partnership with Columbia

Photo Credit score: 티비텐 / CC by 3.0

Kakao Leisure publicizes a essential unique partnership with Columbia Files, starting attach with the global expansion of rising Ok-Pop stars, lady crew IVE.

Kakao Leisure has inked a essential unique partnership with Columbia Files, a subsidiary of Sony Song, by technique of Kakao Leisure America. This partnership will focal level on expanding Kakao’s tune distribution community to elevate its location in the global market by leveraging Columbia Files’ abilities in the North American tune sphere.

Kicking off the partnership with the global management of 1 in all Starship Leisure’s rising Ok-Pop stars, lady crew IVE, the sextet’s first plump-dimension album, I’ve IVE, will doubtless be released on April 10. The partnership will toughen the global tune distribution, local marketing, and promotion of the album in North America, including the crew’s pre-open track, “Kitsch,” to be released on March 27.

“We’re contented to be embarking on IVE’s global trip with Columbia Files, a firm with a rich historical past in pop tune. This partnership holds essential which suggests for us,” says Joseph Chang, Head of Kakao Leisure America. “By strengthening the manufacturing and distribution capabilities of our tune and artists in North America, we glimpse forward to rising the global competitiveness of Kakao Leisure’s tune business.”

Since the crew’s debut in December 2021, IVE has turn correct into a Ok-Pop sensation with consecutive hits love “ELEVEN,” “LOVE DIVE,” and “After LIKE.” These three singles blended dangle sold bigger than three million copies, while the crew has obtained 74 Korean and international tune awards in only two years. 

IVE started its Eastern expansion last 365 days with a Eastern language open of “LOVE DIVE,” in addition to maintaining concert events in the nation. With the open of its first plump-dimension album, IVE plans to focal level its expansion on North America and the the leisure of the enviornment.

Kakao Leisure will even pursue synergies interior its IP price chain in collaboration with Tapas Leisure to glue tune, story, and media businesses. The last purpose is to develop the firm’s global influence as an leisure entity representing Ok-culture.

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