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Tim McGraw Launches ‘Down Dwelling’ Media Imprint with Skydance Backing

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Tim McGraw Down Home Media brand

Photograph Credit score: slgckgc / CC by 2.0

Tim McGraw launches ‘Down Dwelling’ a novel media, entertainment, and advertising and marketing firm with backing from Skydance.

Country celeb Tim McGraw has launched the originate of Down Dwelling, a novel media, advertising and marketing, and entertainment firm headquartered in Nashville. 

The firm is a collaborative effort between McGraw and his management firm EM.Co, with social convey studio Shareability. Tim Staples, Shareability’s founder, is Down Dwelling’s co-founder and CEO. EM.Co’s co-founder Brian Kaplan will reduction as Chief Strategy Officer.

Down Dwelling objectives to connect McGraw’s nation tune audience with Hollywood and brands by producing movie, TV, and digital media focusing on “relatable experiences that secure the essence and spirit of on each day basis American citizens.”

McGraw’s novel mission closed an investment and take care of Skydance Media, David Ellison’s leading entertainment firm. Skydance will fabricate movie and TV projects with Down Dwelling whereas sending IP and a style of topic cloth Down Dwelling’s plot.

Down Dwelling has furthermore secured a non-public investment from Nashville-based mostly totally TriScore Entertainment and The Laurel Community, a boutique service provider bank that can continue to dispute the firm. Skydance founder and CEO David Ellison will reduction on the Down Dwelling board.

“Country tune has constantly been about storytelling,” says McGraw. “Our experiences are right vignettes of lifestyles and family and community. I wager there’s a awaiting that. For me, that’s Down Dwelling. That’s how I grew up, those are the experiences I want to articulate, and that’s what I want our firm to be about.”

“Tim McGraw is an well-liked artist and entertainer. He is with out a doubt talented at telling experiences all the plot in which by mediums that deeply connect with the audience and has built an unmatched community of followers around the enviornment,” adds Ellison. 

“We’re cheerful to accomplice with him, Tim Staples, Brian Kaplan, and every person at Down Dwelling, as they’ve created a dedicated infrastructure to articulate experiences all the plot in which by movie, TV, and tune to fulfill a big quiz for legitimate, exciting experiences.”

“From 1883 to Friday Evening Lights or songs love ‘Humble and Style,’ Tim McGraw knows the technique to connect with this audience in a capacity that can even be in point of fact great for each and every Hollywood and brands,” says Staples.

Down Dwelling has two scripted series in style with Skydance, with plans for aspects and animation following. Joel Bergvall, Down Dwelling’s Head of Movie and Television, is heading that slate.

“Other folks want experiences that tear them, and that begins with characters they’ll articulate to,” says Bergvall. “We’re centered on underdogs, no longer in point of fact heroes, and other folks striving for his or her sense of family, community, and belonging.”

The firm furthermore plans to place a social convey studio in Nashville to nurture the community’s emerging talent, fostering connections all the plot in which by tune, sports, entertainment, and brands.

“We’re cheerful to be a section of the next chapter in Nashville’s evolution, empowering artists and visionaries to fabricate a novel hub for storytelling that combines talent, ardour, and innovation,” concludes Kaplan.

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