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Rotten Bunny and Apple Song Kick Off Huge Pepsi Promotional Campaign — $2.11 Million Price of Prizes

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Bad Bunny's ex girlfriend

Characterize Credit: Glenn Francis / CC by 4.0

Pepsi has officially kicked off a valuable ad campaign (“Press Play On Summer”) with Apple Song and the streaming carrier’s 2022 artist of the year, Rotten Bunny.

Pepsi, Apple Song, and Rotten Bunny, who raked in a reported $435 million alongside with his tour closing year, appropriate recently initiated their Press Play On Summer campaign. Complete with a standalone web set (and an risk to show mask the featured textual impart material in English or Spanish), the promotional effort is map to wrap on September 17th, in response to the enthusiastic events.

Forward of then, even supposing, diehard supporters who scan a QR code on eligible Mountain Dew, Pepsi, or Starry (beforehand Sierra Mist) merchandise – as well to frugal followers who enter at no cost by mailing in or visiting – will hang a risk to use instantaneous and weekly prizes valued at a cumulative $2.11 million or so.

On the instantaneous entrance, a whole of 150,000 prizes will seemingly be up for grabs all around the months-long contest, in response to Press Play On Summer’s excellent print. Basically the most noteworthy of these items embody 700 pairs of Beats Solo3 headphones (valued at $200 apiece) and 1,300 pairs of Beats Studio3 headphones ($350 a pop), per the contest’s web set, which makes obvious that members want to be over the age of 18 (19 in Alabama and Nebraska) and stay in the States, Guam, or Puerto Rico.

A quantity of instantaneous prizes promised on the promotion’s web set embody 100,000 $5 prepaid Credit cards, 23,000 “cotton canvas tote” baggage (every valued at $10), 19,100 trucker caps ($25), 4,000 “top payment bucket” hats ($35), 1,000 “printed microfiber” towels ($35), 250 boogie boards ($85), 250 “mini retro penny” skateboards ($150), 200 woven button-down shirts ($55), and 200 tank tops ($15).

Moreover, recent Apple Song users who decide for the QR-code entry procedure will ranking three free months of the subscription-handiest carrier; qualified returning prospects will receive two months free. And on the weekly prize facet, 17 winners (every of whom can raise one guest) will secure tickets to a are dwelling tournament from Apple Song, which closing year tagged out Pepsi as sponsor of the Tidy Bowl Halftime Ticket.

These spacious prizes are acknowledged to be valued at a median of $3,600 apiece – a sum that involves airfare, two nights’ price of lodging, and $300 in spending cash (completely for the winners, now not their guests).

At the time of this writing, Rotten Bunny (whose reported accomplice, Kendall Jenner, filmed a disastrous Pepsi commercial some years assist) didn’t appear to hang taken to social media to mosey Press Play On Summer. However the 29-year-outmoded regarded at a WWE tournament earlier in Would possibly maybe seemingly also simply – with the Puerto Rican authorities having reportedly paid the wrestling organization $1.5 million to raise the going down to Rotten Bunny’s dwelling nation.

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